Seven firms in the race for Indian Premier League TV rights
Moving away from the long-held practice to call for closed bids, BCCI has opted for an e-auction for the first time ever. The process will begin on Sunday at 11 am. A total of 12 companies had picked up the Invitation To Tender (ITT) less than two months ago and seven have decided to come to the bidding table.
Source: Cricket News: Latest Cricket News, Live Scores, Results, Upcoming match Schedules | Times of India
