January 13, 2025

IPL media rights in focus: BCCI settles for e-auction, digital war cry to get louder

IPL media rights in focus: BCCI settles for e-auction, digital war cry to get louder

Five years after the Indian Premier League (IPL) last raised big-bucks and escalated from being cricket’s most prized property to becoming one of the world’s hottest sporting leagues, it is time for T20’s greatest road show to stamp its authority once again.

Source: Cricket News: Latest Cricket News, Live Scores, Results, Upcoming match Schedules | Times of India

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