ICC media rights: Viacom, Disney, Sony, Zee stay away from mock auctions
Viacom18, Disney, Sony and Zee – all four major broadcasters and potential bidders to pick the International Cricket Council (ICC) media rights for the India market later this month – stayed away from the mock-auction process on Wednesday.
Source: Cricket News: Latest Cricket News, Live Scores, Results, Upcoming match Schedules | Times of India
