Base price for ICC media rights can work out to approx $1.5b
If all the complications arising out of the lack of clarity on the bidding process for media rights of the International Cricket Council (ICC) have to be set aside, there’s no denying that these rights make for the sport’s second-most valued property anywhere in the world after the Indian Premier League (IPL).
Source: Cricket News: Latest Cricket News, Live Scores, Results, Upcoming match Schedules | Times of India
