March 6, 2026

WWE SummerSlam Sponsorship Revenue up 23% From Previous Edition

WWE SummerSlam Sponsorship Revenue up 23% From Previous Edition

The sponsorship revenue for the most recent edition of the SummerSlam went up 23% from a year ago to to $7 million, the most for any event outside of WrestleMania. The event in Detroit also brought in huge merchandise sales, up 60% from a record set in 2021.

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