ICC relents to pressure on ‘media rights’ opaqueness, brings some clarity to tender process

ICC relents to pressure on ‘media rights’ opaqueness, brings some clarity to tender process

Relenting to the extreme pressure from the four broadcasters after they refused to attend the mock auctions – a workshop to understand technicalities – this week, the International Cricket Council (ICC), late Friday evening, finally decided to cut down on the “opaqueness” of the tender process for sale of media rights.

Source: Cricket News: Latest Cricket News, Live Scores, Results, Upcoming match Schedules | Times of India