March 7, 2026

‘Lifestyle, Pipeline and Encouragement’: NBA and the Culture of Basketball in Unique Indian Market

‘Lifestyle, Pipeline and Encouragement’: NBA and the Culture of Basketball in Unique Indian Market

On the sidelines of the NBA Abu Dhabi Games 2023 event that preceded the season opener, News18 had the privilege of having an in-depth conversation with Managing Director NBA Asia Mr Ramez Sheikh and NBA India country head Mr Rajah Chaudhry pertaining to the future of the sport in India.

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