March 8, 2026

Opinion | ‘Bharat’ is Great, But Can We Afford to Lose ‘Brand India’?

Opinion | ‘Bharat’ is Great, But Can We Afford to Lose ‘Brand India’?

The government justification for excluding the name India remains to be heard. However, excluding the name ‘India’ from the official name of the republic can be a self-goal at a time when the brand ‘India’ is finally succeeding globally

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